Social media is a very tricky puzzle to solve. As creators, we often find ourselves struggling to get noticed, to stand out, in such an oversaturated world. Especially now with millions of users on apps such as Instagram and Twitter, how can one possibly get any traction?
Personally, I have been stuck around 200 followers for almost half a year now. In the end of September – or maybe it was mid-October – I finally hit that 200-follower mark. Luckily enough, I have been able to maintain those numbers since obtaining them. But the question is: how do I get more people to follow me?
Post five times a day, consistently
Looking at the feeds of the most successful users of social media, you will notice that they are posting a new photograph or status every single day. They don’t fail to do this. And it has proven to be very useful when you are posting every day, as your followers cannot ignore you and the hashtags you are using will always have your image seen within them. The reason I say five days a week rather than seven, however, is simply due to five days a week being my goal. Right now, I simply do not have the right number of images to post more than once a week.
As a landscape photographer, it becomes extremely difficult to post new images more often than once a week because I do not have the resources. In order for me to post twenty times a month, every month of the year, I would need something like 240 images. I don’t even have that many images on my website here, let alone on my social media. For landscape photographers, there is simply no way to have that many posts a year.
There is a reason why the pros like Ted Gore, Erin Babnik, Thomas Heaton, etc. only post once or twice a week. They have garnered success through means other than social media because they do not create enough content to post all the time. They would sooner use the time spent on social media to go create new images or spend time with their family.
But is there a way to post that often
The short answer is yes.
If you truly want to post so often, you can make it work. I believe the most effective way to do this is to take some behind the scene images of your gear. Why bother doing this? Because it allows your viewers to feel as though they were there with you, aside of you as you found that scene and pressed that shutter. It takes hold of your followers and throws them into the scene. No longer do your followers find themselves simply looking at a beautiful photograph. They now know what you do, how you do it, and maybe they can even figure out why you do it.
And you can even make a little game of this. Maybe you only post three times a week, say Monday, Wednesday, and Friday since consistency is king. So, on Monday you post a behind the scenes image of your camera within the scene. Then on Wednesday, you post the actual image that you had taken that day. To finish it up, on Friday you post a before and after of the image for that week. Don’t necessarily post a screen-capture of your settings – since you can make those into presets and then make money off them – but this before and after image can really help fellow photographers feel as though they can be just as good as you. You see, we as photographers do not always feel as though they are good enough and when we see photographers on social media with thousands of followers, we feel like we are failures. By showing your followers what your photographs look like before you edit them, it can be very inspiring.
I hope this helps you in some way, shape, or form